Brand Consultancy
We offer a personalized marketing service focused on your business goals. Whether you're just starting or want to refresh your brand, we deliver straightforward solutions without jargon.
The name "Corella" is inspired by the well-known cockatoo, famous for its versatile beak—an apt symbol for our approach to solving any marketing challenge.
Corella also combines my children's names, which is the true motivation behind everything I do.
Services
Consultancy on key marketing areas to give you a framework for success.
Business Issues
We review your business goals, vision, and growth plans, then assess performance and identify underlying brand health issues to address.
Brand Strategy
We give strategic advice on crucial brand challenges, identify your primary target audience, understand their motivations, and determine the most effective way to position your brand for success.
Marketing Plan
We create a marketing plan and activity calendar to boost your brand messaging and profile across all platforms for commercial success.
About
CEO. Karl Fielding
18 years of experience managing the marketing and commercial interests for some of world's most well known consumer brands: Heineken, Kellogg's, Guinness, Jagermeister and Corona. Recently led the marketing stategy for Lyre's Spirit, a start up beverage brand that achieved a market valuation of $350m.
Leona Daly, Heineken
“Karl is one of the most inspiring people I've worked with over the last decade - a natural marketeer with an innate understanding for brands and consumers. His rare strength is strategic thinking through issues whilst bringing the creative idea's and solutions in abundance. "
Muiris O'Riada, William Grants
"Karl transformed the Hendrick's brands position in Dubai with an augmentation of the brands strategy to suit the local market and beautifully crafted ideas create awarness and commercial value"
Conor Hardy, Lyre's
“I have worked with Karl on Magners/Bulmers Cider and recently on the start up business, Lyre's Non Alcoholic. He has the unique blend of marketing flair and commercial reasoning which makes him a valuable asset to any brand”